Wingstop.com/survey – Win a $50 Gift Card – Wingstop Survey

As the chicken wing craze continues to sweep the nation, one of the industry's leading players has unveiled an ambitious new initiative to gather comprehensive customer feedback and drive ongoing improvements to its restaurants.

Wingstop, the rapidly growing fast-casual chain known for its classic and boneless wings, has launched a sweeping customer satisfaction survey with the goal of uncovering granular insights to enhance every aspect of the dining experience.

The Wingstop Customer Satisfaction Survey

The extensive online survey, which can be accessed through the Wingstop mobile app and website, covers a wide range of topics related to food quality, menu innovation, service, restaurant environment, and more. The survey prompts customers to provide in-depth feedback and ratings on every element of their Wingstop visit.

"Listening to our customers and continuously improving based on their feedback is absolutely critical to our success," said Wingstop CEO Michael Skipworth. "This new survey represents our most comprehensive effort yet to gather actionable insights that will inform everything from product development to operations to facility upgrades across our restaurants."

At the heart of the survey are extensive questions about Wingstop's signature menu items - its classic and boneless chicken wings. Customers rate the wings on a variety of factors, including flavor, juiciness, crispiness, portion size, and overall satisfaction. The survey also delves into feedback on the brand's selection of dipping sauces, as well as the taste and quality of fries, veggies, and other sides.

Beyond the food itself, the survey collects in-depth feedback on the service and operations side of the Wingstop experience. Customers rate their interactions with Wingstop staff, the speed of service, and the efficiency of the order fulfillment process. They also provide input on the physical restaurant environment, including cleanliness, seating comfort, and overall ambiance.

"As Wingstop continues to grow our footprint and expand our off-premises capabilities, it's critical that we maintain a consistent, high-quality customer experience regardless of how guests choose to enjoy our food," said Skipworth.

Loyalty, Advocacy, and Continuous Feedback

In addition to the core food and operations topics, the Wingstop customer survey also explores key questions around customer loyalty and brand advocacy. Respondents indicate the likelihood that they will return to Wingstop in the future and whether they would recommend the restaurant to friends and family.

The survey prompts customers to share the primary reasons they choose Wingstop, as well as any specific factors that could lead them to visit more often or try new menu items. This information will help the brand refine its marketing messaging and loyalty program to strengthen the bond between Wingstop and its most devoted patrons.

"Ultimately, we want Wingstop to be the go-to destination for chicken wing lovers everywhere," said Skipworth. "The loyalty and advocacy insights from this survey will be invaluable as we work to deepen that connection with our customers."

To encourage broad participation in the survey, Wingstop is offering an enticing sweepstakes incentive. Customers who complete the survey will be entered into a monthly drawing to win free Wingstop for a year.

But the customer feedback initiative doesn't stop there. Beyond the one-time comprehensive survey, Wingstop also plans to regularly solicit customer input through shorter, more focused surveys throughout the year. This ongoing dialogue will allow the brand to quickly identify and address any emerging issues or changing customer preferences.

"We see this extensive customer survey as just the starting point of a much deeper, more continuous feedback loop with our guests," said Skipworth. "Their voice will be central to all of our key business decisions going forward."

Driving Innovation Through Customer Insights

Wingstop has long prided itself on its ability to innovate and adapt to evolving customer tastes. The brand's history is dotted with successful new menu items, such as its popular lemon pepper and mango habanero wing flavors, that were born out of direct customer feedback.

With this new survey initiative, the company is doubling down on that customer-centric approach, aiming to uncover even more opportunities for menu innovation, operational enhancements, and better overall alignment with patron preferences.

"Our customers are the lifeblood of our business, so it's critical that we stay closely tuned in to their needs, wants, and pain points," said Skipworth. "This survey will give us an unprecedented level of insight that we can use to make Wingstop an even more attractive and enjoyable destination for wing lovers."

Some of the key areas the brand hopes to glean insights on include:

• New flavor profiles and menu item ideas to expand the Wingstop offerings
• Opportunities to improve the efficiency and speed of the order and pickup process
• Ways to create an even more comfortable and engaging dine-in experience
• Potential loyalty program enhancements to drive more frequent visits
• Communication and messaging strategies to better resonate with customers

"We know our customers have high expectations when they choose Wingstop, and this survey will help us identify ways to exceed those expectations at every turn," said Skipworth.

The new Wingstop customer satisfaction survey is available now through the brand's mobile app and website. The company says it will share key findings and insights from the survey in the coming months as it works to enhance the overall Wingstop experience for its loyal customers.

"We're excited to dive into the wealth of customer feedback we'll get from this initiative," said Skipworth. "It's going to be instrumental as we continue to grow and evolve Wingstop to better serve the needs of our guests."

With the chicken wing category showing no signs of slowing down, Wingstop is clearly making a concerted effort to solidify its position as the go-to destination for wing lovers nationwide. And by putting its customers at the center of that strategy, the brand is poised to stay ahead of the competition and cement its status as a category leader for years to come.